Type of work: Brand development, visual design, art direction
Duration: 6 months
Year: 2019
Animal was a supper’s club in Cartagena, Colombia. The idea was to create from the get-go a brand that would adapt visually and conceptually to different concepts as the themes and inspirations for the food will be in constant change from one dinner to another.
Drawing inspiration from elsewhere
I started comparing the act of going out to have dinner to going out to see a musical act live. Each experience has its own type of expectations and visual characteristics defined by genre or year, so rather than encapsulated our concept with just one genre, we would be able to adapt to every concept we wanted to try.
Dynamics results
The main focus was to experiment and correct as each event was taken as an iteration of the brand evolving itself, with each event passing I draw more conclusions regarding the visual construction and finally ended with a compelling foundation of concepts.
